Vice President Online Brand Strategy
Author of The Social Brand Manifesto and What do Customers Want: The 3 Secrets to Powerful Web, Social Media and Mobile Experiences that Make the Sale
Speaker at the Washington Nonprofit Conference for 2008 and 2009, and 2011 Conference Board speaker for internal communications conference
Jen in a nutshell: A witty and wise over-achiever who is as innovative as she is caring.
Jen Travis has been in the business of creating, building and promoting brands since 1998, doing everything from research and planning to copywriting and ad placement. Since 2008, however, she has taken that experience and her love of everything digital and led Parker LePla’s Online division—applying the principles of brand strategy and user experience design to create online brand-defining experiences for clients.
Jen has also done consulting for micro businesses and nonprofits, facilitating branding and marketing workshops for these groups in her spare time. She is on the board for Friends of the Children-King County and has been a professional volunteer for Taproot.
She has two daughters, a female cat and a female dog and regularly feels sorry for her poor husband.
So, what’s her favorite part of the job…I really enjoy learning about my clients’ businesses through the eyes of their customers and employees. There’s always a surprise in store and it’s usually that surprise perspective that makes for really powerful branding.
Her personal values shine in her work, specifically…My belief that it’s not good enough for my clients to be satisfied. I want them to be excited and motivated to take the next step because of the foundation we’ve laid. And, I want them to feel taken care of in the process.
The most exciting thing she has ever done is…A helicopter ride through the Grand Canyon where we flew through a rainbow. I felt, right then, that I would die knowing what it was like to be a unicorn and/or a leprechaun.
If she was a slice of pizza she would be a…Mediterranean special slice with lots of different flavors that on paper seem strange, but end up working well together.