Building your brand? Start here. Parker LePla provides a number of different services that address your specific needs and business objectives. Whether it’s naming, a complete internal and external brand rollout or developing a website, Parker LePla will help you build momentum around your brand in thoughtful and strategic ways.

Branding

• Focus groups
• Qualitative phone surveys/Quantitative web surveys
• Brand report card: measures brand strength and reveals brand assets
• Development of preliminary brand promise and brand positioning
• Facilitating client stakeholder teams to consensus on final brand promise, strategy and creative decisions
• Internal rollout of brand promise, including interactive workshops on using the brand promise in everyday work and communication tools
• Visual branding: logo, brand style guidelines and templates for business papers, collateral and presentations

Marketing Communications

• Message platform
• Marketing strategy and planning
• Inbound marketing and closed-loop reporting
• Marketing collateral, advertising, video
• Copywriting marketing and public relations materials, advertising (all media), web content, educational materials and position/issue papers

Digital Brand Strategy and Development

• Website strategy
• Social media and online marketing strategy
• Inbound marketing strategy and closed loop reporting
• Online brand monitoring and measurement
• Intranets, web applications and custom application strategy
• Web and application design and development, through our strategic partners